At the "Saving Lives Awards" ceremony, Mrs. Viviane Reding, European Commissioner for the Information Society and Media, rewarded personalities and organizations who made outstanding contributions to improve road safety based on Information and Communication Technologies (ICT). The winners were selected amongst the road safety stakeholders committed to support the Commission's objective to cut by half the number of fatalities on Europe's road by 2010.  

Commissioner Viviane Reding and Dr. Gerhard Rollmann

• Dr. Gerhard Rollmann, Chairman of the Strategic Automotive Radar Frequency Allocation Group (SARA), was prized with the 2008 Lifetime Achievement award. Dr. Rollmann's work in sensor and radar technology was of utmost importance for the eSafety initiative and it has been fully dedicated to supporting the international frequency allocation process for automotive radar worldwide.
• Robert BOSCH GmbH was granted the 2008 Industry & Technology Award for its marketing and communication effords to accelerate the deployment in the European market of eSafety technology, namely the Electronic Stability Control (ESC)
• The Swedish Road Administration (SRA) was given the 2008 Policy & Administration award for its work to deploy eSafety systems in Sweden, where now almost all new cars sold in Sweden are equipped with Electronic Stability Control (ESC)
  

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15-17 October 2008, Ulm, Hosted by Daimler AG & Continental Automotive 

SARA hosts IWPC workshop in Munich 

XX.10.08 IWPC on Automotive Radar (planned) 

SARA hosts next IWPC workshop on Automotive Radar in September 2007, Munich, Germany. See      http://www.iwpc.org/ws/0709/Radar.asp 

eSafety Aware has the goal to enhance road safety by  providing information  to drivers about safety  technologies, including driver assistance systems. The campaign ‘Choose ESC’ (ESC - Electronic Stability Control) will be launched on 8th May 2007. ESC scans driving dynamics  to provide driver assistance. The next logical step is sensing vehicles'  surroundings, which can be done by radar to provide drivers with road and safety information. 
Announcement (pdf – File) 

Web-Site www.sara-group.org started! SARA kindly invites all interested and specialists to visit us.